Pretty often, when women reach out to me, there are usually three possible scenarios.

Women who appear successful on the outside, but internally feel stuck. They’re navigating self-doubt, emotional pressure, or patterns they don’t fully understand, and they’re unsure how to move forward without forcing themselves.

Women who have achieved important milestones in their lives or careers, but don’t know how to step into the next level with ease. They’ve done a lot of work on themselves, yet confidence still feels inconsistent, fragile, or effortful.

And women who are standing at the beginning of a new chapter — a leadership role, a life transition, or a personal reinvention — and want clarity, grounded support, and honest feedback to make sure they’re moving in the right direction.

In any of these cases, they are all seeking real guidance — not motivation or surface-level empowerment — to feel confident, steady, and aligned as they move forward.

Often, those same women are highly capable. But being “very capable” is NOT the same as feeling confident.

And when they realise that confidence isn’t something you push or perform — but something that has to be restored internally — they come to me looking for proper guidance, support, or simply confirmation that they’re not broken.I spent over 15 years working in the fashion industry, in highly competitive environments built on image, performance, and external confidence. I saw first-hand how strong and powerful women could look — and how quickly that confidence could disappear when pressure, stress, or uncertainty appeared.

That experience changed the direction of my work. Because confidence cannot be built from the outside in. Shortly after I began working more deeply with women, I realised that many of the struggles they were facing — self-doubt, hesitation, emotional bracing, burnout — were not personal flaws.

They were adaptive responses. As soon as I started offering my work more publicly, it became clear that women were extremely confused about confidence, self-trust, and leadership. Confidence was being treated as something to “work on” or “fix”, rather than something that naturally emerges when the nervous system feels safe.

It’s no wonder so many women were exhausted, overwhelmed, or stuck in cycles of self-doubt.

And that’s why I decided to offer my guidance and support through my work.

…Which isn’t the typical coaching or confidence work you might be used to.

Something I’m known for in my field is my grounded, honest, and no-nonsense approach. Especially when women come to me for real change, I’m direct, transparent, and focused on what actually shifts patterns — not what sounds good. In my private one-to-one sessions, my guidance is not motivation, positive thinking, or friendly reassurance. It’s what supports a real internal shift. Whether that means releasing self-doubt, navigating leadership decisions, softening internal pressure, or rebuilding self-trust in a way that holds under stress.

I’m not afraid to challenge patterns that don’t serve, slow things down when needed, or name the truth a woman may not want to hear — if it’s what supports her growth.

The women I work with are looking for real change. And I know how to support that — without forcing, pretending, or shortcuts.

So, if you’re looking for grounded, honest, and effective support — and you’re ready to engage with yourself at a deeper level — my work can absolutely clear your mind and help you move forward with steadiness and self-trust.

— Elif Köse
Transformational Confidence Coach